Gawker Media is comprised of 12 different blogs including Defamer, Jezebel, Gizmodo, Lifehacker, Jalopnik, Consumerist & Kotaku and has a monthly readership of over 20 million. Each different blog focuses on a different topic; Gizmodo reviews gadgets, Lifehacker provides tips to improve your life through productivity, and Consumerist arms consumers with the knowledge to "fight back" against companies.
Three blogs that I check more that a few times a day are Gizmodo, Lifehacker and Consumerist. Every morning as soon as I get into work I click to Consumerist to check their "Morning Deals" which collects discounts and other special offers from the internet. After that, I run over to Lifehacker to check for any tips to enhance my productivity, even though I probably lose more than I actually gain. Finally, I check Gizmodo for updates on new gadgets, software and funny user posted geek references. At least once a week, they feature user photoshop contests, that are incredibly funny and a little disturbing at times.
Gawker Media has solved one of the problems with reading multiple blogs by bringing them all together in one easy to access place. The formatting between all of them are similar and when you create your user account, it spans across all of them. They also have strict commenting guideline, which protects readers from distasteful, off-topic comments and spam. Gawker Media group has become a part of my daily online routine and has actually simplified it.
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